bailaho GmbH uses modern digital technologies to continuously develop and improve its services, workflows, and digital offerings. This may also include applications and systems based on artificial intelligence (AI). AI may serve various purposes, for example in the creation and editing of texts, the preparation of information, translations, content optimization, or the support of communication processes. With this policy, we aim to provide transparent and comprehensible information about the areas in which AI may be used at bailaho, how corresponding content is created, and under which conditions labeling is required. In doing so, we take particular account of the applicable legal requirements, including the provisions of Regulation (EU) 2024/1689 (EU AI Act) and the applicable data protection regulations.
The following principles apply in particular to the use of artificial intelligence at bailaho:
The specific scope of AI use may change due to technological, organizational, or legal developments.
By artificial intelligence, we particularly mean software-based systems that are capable of generating content, processing information, or supporting tasks that would ordinarily require human cognitive abilities. This may include systems that:
Not every software function that uses automated processes necessarily constitutes an AI system within the meaning of applicable law.
AI may be used at bailaho in various areas as a technical tool. These may include, in particular:
AI may be used to prepare, structure, and optimize information for company listings. For example, existing company information may be reformulated into a more comprehensible or search-engine-friendly format.
AI may be used to support the creation or editing of:
AI-supported systems may be used, for example, to support:
AI may also be used in the creation and optimization of:
AI may also be used in internal workflows, research, data preparation, quality control, structuring, and technical processes.
An important principle of this policy is the distinction between content generated entirely by AI and content created or editorially controlled by humans in which AI was merely used as an assisting tool. AI may, for example, be used only for:
In such cases, there is not automatically an obligation to label the entire content as “AI-generated”. Whether labeling is required depends on the specific use of the AI system and the applicable legal requirements.
Where required or appropriate for the specific application, AI-generated or AI-assisted content may be reviewed and edited by employees or commissioned individuals. Such editing may include, for example:
Human editing does not automatically mean that a legally required disclosure or labeling obligation no longer applies. The applicable legal requirements are decisive.
Not every use of artificial intelligence results in visible labeling. Labeling may be required in particular where this is legally required due to the nature of the content, the AI system used, or the specific publication. The following notices may be used, for example:
“AI-generated”
“Created with the assistance of artificial intelligence”
“AI-generated and editorially reviewed”
Depending on the content and technical implementation, other appropriate notices or technical markings may also be used. The specific form of labeling depends on the applicable legal requirements and the available technical options.
Special transparency requirements may apply to images, videos, or audio files that are fully or partially generated by AI or substantially modified using AI. Where labeling is required, this may be implemented, for example, through:
Technical labeling does not necessarily have to be immediately visible to the user.
With regard to textual content, it is particularly important to distinguish between different forms of AI use.
A text generated entirely automatically must be assessed differently from a text written by a human that has merely been checked for spelling, grammar, or linguistic clarity, for example. There are also different degrees of human involvement between these forms of content creation.
bailaho therefore takes into account the specific content creation process and the applicable legal requirements. Where labeling is legally required, it will be provided in an appropriate form.
If bailaho uses an AI-supported chatbot or comparable system to communicate with users, bailaho will, where legally required, provide transparent information that the user is interacting with an AI system. Such a notice may, for example, read:
Notice: You are currently communicating with an AI-supported assistant system.
If communication is subsequently taken over by an employee, this transition may also be appropriately indicated.
When creating, editing, and maintaining company listings, information provided by companies or customers may be processed. This may include, for example:
The respective customer remains generally responsible for ensuring that the content they provide may lawfully be used, is accurate, and does not infringe the rights of third parties. The use of AI as a technical tool does not alter this responsibility.
The protection of personal data is of great importance to bailaho. Personal data is processed in connection with AI systems only where an appropriate legal basis exists. In particular, bailaho takes into account:
Personal data is not transmitted to AI systems without an appropriate purpose and the required legal basis. Further information on the processing of personal data can be found in the current Privacy Policy of bailaho.
For certain tasks, bailaho may use technical services provided by external providers. These may include applications for:
Where personal data is processed as part of such services, the relevant processing activities will be taken into account in accordance with the applicable data protection requirements.
AI may also be used in the creation, editing, or optimization of advertising and marketing content. This may include, for example:
The use of AI does not affect the general legal requirements applicable to advertising. In particular, advertising content must continue to comply with the applicable requirements concerning transparency, the recognizability of commercial communications, and the prohibition of misleading advertising. Where specific labeling is required by law, this will be taken into account.
AI systems do not operate without errors. Even modern systems may, for example:
AI-generated results therefore do not necessarily constitute binding or conclusive factual determinations. Where required by the specific application, AI-supported content is reviewed and, where necessary, corrected. Unless expressly agreed otherwise, no guarantee is provided that AI-generated results are completely error-free.
If a customer commissions bailaho to create or edit texts, images, advertising materials, or other content, the use of AI-supported tools may form part of the internal workflow. If a customer expressly wishes for fully manual processing without the use of AI-supported tools, this must be expressly agreed before the relevant service begins. Such an individual agreement may affect the scope of services, processing time, and remuneration.
Company listings may be edited editorially, technically, or with the assistance of AI-supported tools during their creation or maintenance. The mere use of an AI system as an assisting tool does not automatically mean that an entire company listing must be labeled as “AI-generated”. The decisive factors are the specific nature and extent of the AI use and the applicable legal requirements. Where a legal labeling obligation applies to specific content, bailaho will comply with this obligation in an appropriate manner.
Where technically possible and legally required, AI-generated or substantially AI-modified content may be provided with technical information regarding its origin or creation process. This may include, among other things:
Such information may not be immediately visible to users.
The technological and legal framework governing artificial intelligence is subject to ongoing development. Changes may result, among other things, from new:
bailaho will adapt its own processes and this policy as necessary to reflect changes in the legal or technological framework. The current version published on the website shall apply in each case.
This AI Transparency Policy supplements the other legal information provided by bailaho. In particular, the current versions of the following documents should also be taken into account:
For the processing of personal data, the provisions and information contained in the current Privacy Policy are particularly authoritative.
If any provision of this AI Transparency Policy is or becomes wholly or partially invalid, unenforceable, or incapable of being implemented, the validity of the remaining provisions shall remain unaffected. To the extent legally permissible, the invalid, unenforceable, or incapable provision shall be replaced by a provision that comes as close as possible to the economic and substantive purpose of the original provision. The same shall apply if this policy contains any regulatory gap.
If you have any questions regarding the use of artificial intelligence at bailaho or regarding specific AI-supported content, please contact:
bailaho GmbH
Im Nußgärtel 9
76534 Baden-Baden
Germany
Phone: +49 (0)7223 9126800
Email: info@bailaho.net
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in Germany